Apple launches iPhone 18 Pro with upgraded camera

Key Takeaways

• Apple launched its latest Pro phones, the iPhone 18 Pro and the iPhone 18 Pro Max, today at its fall “Surprise and Shine” iPhone event
• While the design of the phones remains the same as the earlier model, the upgraded cameras are the highlight of the new devices
• The new Pro series camera features a 48-megapixel camera with variable aperture, made with six thin blades
• This system will likely improve low-light photography quality and speed
• There are also new pro controls in the camera software, including white balance, shutter speed, aperture and histogram

Apple launched its latest Pro phones, the iPhone 18 Pro and the iPhone 18 Pro Max, today at its fall “Surprise and Shine” iPhone event. While the design of the phones remains the same as the earlier model, the upgraded cameras are the highlight of the new devices.

The new Pro series camera features a 48-megapixel camera with variable aperture, made with six thin blades. This system will likely improve low-light photography quality and speed. There are also new pro controls in the camera software, including white balance, shutter speed, aperture and histogram. There are also new photographic styles with texture and grain controls. This might be the answer to the new “looks” feature on the Pixel 11 series for a more retro style of photos.

The new camera can record 4K videos in Dolby HDR Vision, and also apply cinematic effects after shooting the footage.

The new Pro devices also have a smaller dynamic range island on the front of the device, which now allows you to track three live activities instead of two.

Both phones are powered by Apple’s latest A20 Pro silicon and feature a newly designed vapor chamber for improved cooling. The company has also improved the battery with a better design. Apple also said the iPhone 18 Pro supports video playback of 36 hours, and the 18 Pro Max has 45 hours of playback capacity.

The company showed off the new Siri AI with contextual on-screen intelligence. It said the new Siri AI will support English in beta at launch with the iOS 27 rollout this month, with French, Japanese, Korean, Portuguese, and Spanish support coming in October.

The new devices will also get the iPhone handoff feature with iOS 27 that allows you to use two iPhones with one eSIM and switch back and forth between them.

The company is also debuting a striking new burgundy color, replacing the orange from the previous lineup.

The iPhone 18 Pro costs $1,199, and the 18 Pro Max costs $1,299, which is $100 more than last year’s devices. People can pre-order the devices on Saturday, and the devices will be available on September 18.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

Ivan covers global consumer tech developments at TechCrunch. He is based out of India and has previously worked at publications including Huffington Post and The Next Web.

You can contact or verify outreach from Ivan by emailing im@ivanmehta.com or via encrypted message at ivan.42 on Signal.

View Bio

Frequently Asked Questions

What is Apple launches iPhone 18 Pro with upgrad?

Apple's new iPhone 18 Pro lineup upgrades the camera and comes in burgundy.

Originally reported by TechCrunch. Enhanced and optimized for search by TechVeb.